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Aiden placing a frosted glass skincare jar beside a translucent botanical sculpture.
Google Business Profile

Beauty salons

Beauty salons: be the place chosen before the customer sets off.

Atmosphere, services, prices and booking should build confidence without overstating treatment effects.

Join the beta

What your shop gains

Before setting off, the customer looks at this month’s photos and reviews. A sleeping listing sends them next door.

  1. 1A customer searches
  2. 2They find you first
  3. 3They get in touch
  • 1st resultInstitut Lumière4.8 (42 reviews)Open · Metz
  • Another beauty salon4,1 (9)
  • Another beauty salon3,9 (14)
A customer on the wayDirections started to Institut Lumière

More customers

When people search “beauty salon near me”, your address shows up with recent photos that make them want to come.

More bookings

Today’s hours, menu, prices, events: everything is up to date. The customer knows when to come and how to book.

No time spent

Aiden posts, updates and replies to reviews every week. You approve on WhatsApp, that is all.

How he does it

He knows what makes a listing rank.

Aiden knows Google’s rules and watches what your competitors do. He applies both, every week.

  • He applies Google’s ranking criteria.
  • He looks at competing listings and does better.
  • He answers the questions a customer asks before calling.
  • He asks you before publishing anything important.

Two decisive moments

When your profile enters the journey.

01

A treatment is being chosen

The customer compares services, duration, atmosphere and feedback before booking.

02

A gift card is considered

They look for current offers, conditions and the best way to contact the salon.

Illustrative example

A beauty salon’s listing, without Aiden and then with.

A listing left alone ages. The same listing, kept by Aiden, fills up, replies and stays accurate. This is what it looks like for this trade.

Without AidenWith Aiden
Institut LumièreBeauty salon · Metz4.8(42 reviews)
PostsNo postLast published 14 months ago
ServicesVarious services
Saturday hoursClosedChanged by a third party, nobody noticed
Special hoursNew Year’s Day: not setYour customers do not know if you open
Latest reviewLaura P.

Very gentle facial, clean and quiet room, easy booking.

Unanswered for 3 weeks
On “beauty salon facial Metz”Not in the results
Institut LumièreBeauty salon · Metz4.8(42 reviews)
PostsWinter facial: hydrating skin stressed by the coldPublished this week
ServicesFacial treatmentWaxingRelaxing massage
Saturday hours09:00 to 12:30Restored in 4 minutes
Special hours1 January: closed · 2 January: 9am to 12pmAsked by Aiden 10 days ahead, confirmed by you
Latest reviewLaura P.

Very gentle facial, clean and quiet room, easy booking.

Response from the owner

Hello Laura, Thank you for this review. A quiet room is half the treatment. See you soon. Institut Lumière

Reply published the same day
On “beauty salon facial Metz”Among the first results

Illustrative example: the business, reviews and figures on this listing are fictional.

Keep it accurate

What matters in this industry.

01

Describe each treatment

Duration, area and process provide more value than a broad label.

02

Frame claimed effects

Copy should avoid unproven aesthetic or medical guarantees.

03

Keep offers current

An expired promotion should not continue to guide a decision.

Aiden’s role

Continuous work, simple decisions.

Aiden prepares descriptions, offers and branded visuals while the salon validates prices and wording.

01

Observe

Aiden connects your profile, your activity and relevant searches.

02

Prepare

It turns the gaps it finds into proposals that are ready to review.

03

Publish

It publishes what you authorised: services, copy, visuals, replies to reviews.

04

Watch

Actions, their status and changes made by third parties stay visible and get restored.

What Aiden prepares for beauty salons.

Aiden prepares descriptions, offers and branded visuals while the salon validates prices and wording.

  • Add the services your customers search for: Facial treatment, Waxing, Relaxing massage
  • Publish a useful post, for example “Winter facial: hydrating skin stressed by the cold”
  • Reply to every review, like Laura P.’s, under your rules
  • Confirm holiday hours with you, before a customer makes a trip for nothing

Practical questions

Before you start.

How should treatment effects be presented?

Describe the experience and process with restraint. Avoid guaranteed outcomes or unauthorised medical claims.

Does Aiden publish without oversight?

Aiden prepares proposals. You confirm facts and sensitive decisions before authorised actions, then their status remains visible.

Google profiles are for eligible businesses that receive customers or travel to serve them.

Hire Aiden for your listing.

Free trial during the beta, no card required. Then from €77 a month per listing.

Join the beta