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Aiden aligning a pair of glasses beside a glass display and crystal lens.
Google Business Profile

Opticians

Opticians: be found at the right moment and reassure before the first appointment.

Brands, specialities, appointments and fitting services provide context for a highly personal visit.

Join the beta

What your practice gains

Before booking, the patient reads your listing. Wrong hours or an unanswered review, and they call another practice.

  1. 1A customer searches
  2. 2They find you first
  3. 3They get in touch
  • 1st resultOptique Vauban4.8 (42 reviews)Open · Lille
  • Another optician4,1 (9)
  • Another optician3,9 (14)
Appointment bookedNew patient at Optique Vauban

More patients

When a patient looks for a optician in the area, your practice shows up with the right details: hours, access, booking.

Fewer useless calls

The listing says what you treat and how to book. The front desk breathes, patients arrive at the right place.

Reviews followed up, no time spent

Aiden prepares sober replies, respectful of patients. You approve, he publishes.

How he does it

He knows what makes a listing rank.

Aiden knows Google’s rules and watches what your competitors do. He applies both, every week.

  • He applies Google’s ranking criteria.
  • He looks at competing listings and does better.
  • He answers the questions a customer asks before calling.
  • He asks you before publishing anything important.

Two decisive moments

When your profile enters the journey.

01

A new pair is being considered

The customer reviews the shop’s style, available brands and ease of booking an appointment.

02

An adjustment becomes necessary

Repair, fitting or replacement leads them to check workshop services and hours.

Illustrative example

An optician’s listing, without Aiden and then with.

A listing left alone ages. The same listing, kept by Aiden, fills up, replies and stays accurate. This is what it looks like for this trade.

Without AidenWith Aiden
Optique VaubanOptician · Lille4.8(42 reviews)
PostsNo postLast published 14 months ago
ServicesVarious services
Saturday hoursClosedChanged by a third party, nobody noticed
Special hoursNew Year’s Day: not setYour customers do not know if you open
Latest reviewÉmilie S.

Serious eye test, no-pressure advice on frames, glasses ready in three days.

Unanswered for 3 weeks
On “optician eye test Lille”Not in the results
Optique VaubanOptician · Lille4.8(42 reviews)
PostsProgressive lenses: how long does it take to get used to them?Published this week
ServicesEye testPrescription glassesContact lenses
Saturday hours09:00 to 12:30Restored in 4 minutes
Special hours1 January: closed · 2 January: 9am to 12pmAsked by Aiden 10 days ahead, confirmed by you
Latest reviewÉmilie S.

Serious eye test, no-pressure advice on frames, glasses ready in three days.

Response from the owner

Hello Émilie, Thank you for this feedback. Advising without pushing a sale is how we keep customers for years. See well. Optique Vauban

Reply published the same day
On “optician eye test Lille”Among the first results

Illustrative example: the business, reviews and figures on this listing are fictional.

Keep it accurate

What matters in this industry.

01

Separate advice and workshop services

Frame selection, fitting and repair answer different needs.

02

Keep brands current

The displayed selection should match the collections actually available.

03

Use faithful images

Visuals should reflect the shop and products without inventing availability.

Aiden’s role

Continuous work, simple decisions.

Aiden prepares services, posts and visual cards while the team confirms brands, offers and prices.

01

Observe

Aiden connects your profile, your activity and relevant searches.

02

Prepare

It turns the gaps it finds into proposals that are ready to review.

03

Publish

It publishes what you authorised: services, copy, visuals, replies to reviews.

04

Watch

Actions, their status and changes made by third parties stay visible and get restored.

What Aiden prepares for opticians.

Aiden prepares services, posts and visual cards while the team confirms brands, offers and prices.

  • Add the services your customers search for: Eye test, Prescription glasses, Contact lenses
  • Publish a useful post, for example “Progressive lenses: how long does it take to get used to them?”
  • Reply to every review, like Émilie S.’s, under your rules
  • Confirm holiday hours with you, before a customer makes a trip for nothing

Practical questions

Before you start.

Can an eyewear brand be highlighted?

Yes when it is genuinely stocked and the visual use respects the brand’s rights.

Does Aiden publish without oversight?

Aiden prepares proposals. You confirm facts and sensitive decisions before authorised actions, then their status remains visible.

Google profiles are for eligible businesses that receive customers or travel to serve them.

Hire Aiden for your listing.

Free trial during the beta, no card required. Then from €77 a month per listing.

Join the beta