Accountancy firms
Accountancy firms: the listing that turns a recommendation into an appointment.
Formation, management reporting, payroll and advice can be made visible without reducing the firm to a task list.
Join the betaWhat your firm gains
Someone recommended you; the client checks Google before calling. A silent listing makes a good recommendation look doubtful.
- 1A customer searches
- 2They find you first
- 3They get in touch
- 1st resultBerthier Expertise
- Another chartered accountant
- Another chartered accountant
More appointments
People get your name, then look you up on Google. Your listing shows your practice areas, your hours and how to reach you. The appointment gets booked.
A reputation that reassures
An unanswered review raises doubt. Aiden replies to each one with restraint, by your rules, and alerts you when your view is needed.
No time spent
Aiden keeps the listing every week. You approve on WhatsApp, that is all.
How he does it
He knows what makes a listing rank.
Aiden knows Google’s rules and watches what your competitors do. He applies both, every week.
- He applies Google’s ranking criteria.
- He looks at competing listings and does better.
- He answers the questions a customer asks before calling.
- He asks you before publishing anything important.
Two decisive moments
When your profile enters the journey.
A business owner looks for a firm
They compare supported audiences, locations and expertise before an initial conversation.
A recommendation needs confirmation
After receiving a name, they review feedback, team and services to check the fit.
Illustrative example
An accountant’s listing, without Aiden and then with.
A listing left alone ages. The same listing, kept by Aiden, fills up, replies and stays accurate. This is what it looks like for this trade.
With AidenMy company set up in three weeks, quick answers and fees announced from the start.
Unanswered for 3 weeksMy company set up in three weeks, quick answers and fees announced from the start.
Response from the ownerHello Antoine, Thank you for your trust. Fees known from the start are the basis of a lasting relationship. Good luck with the launch. Berthier Expertise
Reply published the same dayIllustrative example: the business, reviews and figures on this listing are fictional.
Keep it accurate
What matters in this industry.
Separate each service
Accounting, payroll, formation and management support answer different needs.
Name supported audiences
Small businesses, professionals and charities should match the firm’s actual client base.
Keep replies discreet
No information from a client record should appear in a public exchange.
Aiden’s role
Continuous work, simple decisions.
Aiden structures services and prepares contextual replies for the firm to review before any sensitive action.
Observe
Aiden connects your profile, your activity and relevant searches.
Prepare
It turns the gaps it finds into proposals that are ready to review.
Publish
It publishes what you authorised: services, copy, visuals, replies to reviews.
Watch
Actions, their status and changes made by third parties stay visible and get restored.
Aiden structures services and prepares contextual replies for the firm to review before any sensitive action.
- Add the services your customers search for: Company formation, Freelancer bookkeeping, Annual accounts and tax filing
- Publish a useful post, for example “Sole trader or single-member company: the comparison in 5 questions”
- Reply to every review, like Antoine C.’s, under your rules
- Confirm holiday hours with you, before a customer makes a trip for nothing
Practical questions
Before you start.
Should the industries served by the firm be shown?
Yes when the experience is real. It helps owners recognise a fit without promising a financial outcome.
Does Aiden publish without oversight?
Aiden prepares proposals. You confirm facts and sensitive decisions before authorised actions, then their status remains visible.
Google profiles are for eligible businesses that receive customers or travel to serve them.
Hire Aiden for your listing.
Free trial during the beta, no card required. Then from €77 a month per listing.