Heat pump companies
You already pay for leads. How many truly make it to the appointment?
RaiseMedia examines the journey after the enquiry to reveal friction that slows the response, appointment or decision.
View the methodWhat your company gains
Before signing, your prospect checks your listing. An empty or silent one makes them pick the competitor, and you will never know.
- 1A customer searches
- 2They find you first
- 3They get in touch
- 1st resultPAC Énergie Ouest
- Another heat pump installer
- Another heat pump installer
Inbound calls, from organic search
Your listing ranks on your sector’s searches. Enquiries come in on their own, without buying leads or paying for ads.
A better conversion rate
The prospect who checks you out finds a serious company: recent reviews, replies, completed work. The same lead signs more often.
No extra hires, no extra work
No more salespeople, no pricier leads. Aiden runs the listing every week, you approve on WhatsApp.
How he does it
He knows what makes a listing rank.
Aiden knows Google’s rules and watches what your competitors do. He applies both, every week.
- He applies Google’s ranking criteria.
- He looks at competing listings and does better.
- He answers the questions a customer asks before calling.
- He asks you before publishing anything important.
Two decision moments
Where leads move forward, hesitate or stop.
The lead has just arrived
The prospect is still comparing installers and immediately looks for signs of consistency before replying.
The proposal must survive comparison
After the meeting, they verify the company, its speciality and the clarity of follow-up before continuing.
Illustrative example
A heat pump installer’s listing, without Aiden and then with.
A listing left alone ages. The same listing, kept by Aiden, fills up, replies and stays accurate. This is what it looks like for this trade.
With AidenSerious study, detailed quote and a two-day installation as planned.
Unanswered for 3 weeksSerious study, detailed quote and a two-day installation as planned.
Response from the ownerHello Isabelle, Thank you for this review. A good installation starts with an honest study, and we insist on it. Enjoy the heating season. PAC Énergie Ouest
Reply published the same dayIllustrative example: the business, reviews and figures on this listing are fictional.
Order of work
What could make this journey smoother.
Make the next step obvious
Every stage between the enquiry, contact and appointment should be understandable to the prospect.
Align the presentation
The profile, website and sales conversations should describe the same company and offer.
Measure friction
Drop-offs and hesitation need analysis without automatically assigning every outcome to one factor.
Tailored RaiseMedia engagement
Your leads are already there. Let’s find where the decision stalls.
We audit the sales journey, reveal its friction points and build a sequence of priorities suited to your organisation.
Diagnosis
Understand the journey prospects actually experience.
Friction
Find the moments where interest slows down or disappears.
Priorities
Choose which improvements deserve attention first.
Support
Implement and adjust the method with your teams.
RaiseMedia follows each stage from enquiry to decision, orders the observed friction points and supports your teams on the priorities selected.
- Add the services your customers search for: Air-to-water heat pump, Thermal study, Annual servicing
- Publish a useful post, for example “Heat pumps: the grants still available this year”
- Reply to every review, like Isabelle R.’s, under your rules
- Confirm holiday hours with you, before a customer makes a trip for nothing
Engagement scope
What the diagnosis covers.
Does this method promise more sales?
No. It aims to improve the journey of already-acquired leads without guaranteeing that an opportunity becomes an appointment or customer.
Can the diagnosis cover leads bought from several sources?
Yes. Journeys can be separated by source when the available data supports a reliable comparison.
The diagnosis prioritises possible improvements. It does not guarantee lead volume, appointments or sales.
Let’s diagnose your sales journey.
A tailored engagement to help convert more of the opportunities you have already acquired.